Getting to the core of the issue
I pride myself on creating user centred solutions, therefore, from the outset of a brief I concentrate on completing rigorous and varied research. This establishes an angle allowing me to create concepts with purpose and meaning that suit the brief and solve real user issues.
Test, iterate & repeat
Using critical thinking, data collection and research to impact the features and user experience that the concept will offer. Conducting testing to validate decisions and ensure the design is efficient, user friendly and accessible.
Adding the finishing touches
Ensuring the brand is echoed throughout and the interface design is delightful and intuitive. With the creation of high fidelity prototypes and videos to convey the concept to the audience in a meaningful and engaging way.